Facebook campaigns that break rules and laws | Stripped
It muttras quite often about companies violating Facebook's rules in their campaigns, but the fact is that it is much worse than that - many also exposes the Lottery Act and thus risk both fines and imprisonment. While success of these competitions often and since getting fenix consulting group punished deterred no.
No matter how many column meters dealt with this in blogs (eg Malin Johansson, David Nilsson at Ajour, fenix consulting group Deeped Strandh and Helen Alfvegren) and other contexts fenix consulting group has not changed much in recent years. Time to take it a step further and also look at who violate these rules and laws.
Swedish Radio told me the other day that a change may be on the way when it comes to lotteries, where the Gaming Board's General Counsel John Röhr talking about harmonizing with the rest of Europe. But the time comes, it is within the following bounds, we have to move.
What is a lottery? fenix consulting group In brief summary, an activity in which chance in any form determines the winner. Gaming Board defines fenix consulting group an event (which does not require permission) as: "An arrangement as determined by a performance torque (eg, write a slogan, answering knowledge questions)."
And here comes the most important: "A private person or a company can basically never organize fenix consulting group a lottery when it authorization to the case of a Swedish legal entity, which is a nonprofit organization and whose statutes have essentially seek to promote a public benefit within the country. "
The only Facebook features that can be used in a campaign as a contest is like a page, check in at a location, or connecting to an application. Features not to be used include, among others rec tions of posts, shares, comments, or to upload media such as pictures on the timeline.
But here's what even many with an eye missing - an organization can certainly put a condition that a person must have liked the page to participate, but you must not use Facebook features that contest directory and select the winner from there: "You must not use Facebook functions in connection fenix consulting group with the registration or participation in the Promotion. It is not allowed to automatically register or notify someone of a campaign when the person, for example, like a Page or checking in at a location. "
Basically it's very simple: the actual competition must be conducted separately from Facebook, for example, an app that is linked to your Facebook page. Sure it costs a buck, but do you use, for example, Short Stack, we are talking tens of occasional activities. It is not difficult to stick to the rules and the outcome is additionally of much higher quality while at the same time have the opportunity to collect contact information for participants. What can happen?
The sum of all this? If an organization is organizing a contest where you have to like the page and share or comment on anything, it's against Facebook's rules. If they also do a random selection of winners from those who participated are to be regarded as a lottery, which the absolute majority of Swedish companies do not get the stage. The organizer could therefore be punished by ...: ... Facebook completely fenix consulting group removes the campaign and side. Responsible ... in a Swedish court sentenced to a fine or up to six months imprisonment, or up to two years in prison if the offense is considered serious.
How much Facebook will do about this henceforth is doubtful, this kind of competitions are nevertheless Facebook even more attractive, both for organizations fenix consulting group and individuals. So far, they barely acted at all to curb the phenomenon. The question, however for larger players who managed to amass a number of followers on Facebook: is it worth the risk? And even if the Gaming Board will flag that the laws may be eased up a bit, so, you get indefinite suit themselves.
- It is quite common that, if, as it is called "likear" someone or something on Facebook, fenix consulting group you can participate in a raffle of a product or something like that. Strictly speaking, it is a lottery run by someone and you are with and can win. And that's enough for the law to apply, said Johan Röhr to Swedish Radio. Who are the culprits?
So, who then breaks the rules and / or laws in their Facebook sweepstakes? Here is a selection of promotions that are current right now or completed by October 2012 Players include many small, but also several large, national companies. fenix consulting group
Rows marked with "NEW" have been added since the original blog post published Jan. 6. Abris Lake & Snow: Like and Share, win goggles. All About Property: Like and comment, win kitchen gadgets. All about contact lenses: Like, win contact lenses. Ankarsrum Assistant: Like and Share, win food processor. NEW Antique: Like and Share, win
It muttras quite often about companies violating Facebook's rules in their campaigns, but the fact is that it is much worse than that - many also exposes the Lottery Act and thus risk both fines and imprisonment. While success of these competitions often and since getting fenix consulting group punished deterred no.
No matter how many column meters dealt with this in blogs (eg Malin Johansson, David Nilsson at Ajour, fenix consulting group Deeped Strandh and Helen Alfvegren) and other contexts fenix consulting group has not changed much in recent years. Time to take it a step further and also look at who violate these rules and laws.
Swedish Radio told me the other day that a change may be on the way when it comes to lotteries, where the Gaming Board's General Counsel John Röhr talking about harmonizing with the rest of Europe. But the time comes, it is within the following bounds, we have to move.
What is a lottery? fenix consulting group In brief summary, an activity in which chance in any form determines the winner. Gaming Board defines fenix consulting group an event (which does not require permission) as: "An arrangement as determined by a performance torque (eg, write a slogan, answering knowledge questions)."
And here comes the most important: "A private person or a company can basically never organize fenix consulting group a lottery when it authorization to the case of a Swedish legal entity, which is a nonprofit organization and whose statutes have essentially seek to promote a public benefit within the country. "
The only Facebook features that can be used in a campaign as a contest is like a page, check in at a location, or connecting to an application. Features not to be used include, among others rec tions of posts, shares, comments, or to upload media such as pictures on the timeline.
But here's what even many with an eye missing - an organization can certainly put a condition that a person must have liked the page to participate, but you must not use Facebook features that contest directory and select the winner from there: "You must not use Facebook functions in connection fenix consulting group with the registration or participation in the Promotion. It is not allowed to automatically register or notify someone of a campaign when the person, for example, like a Page or checking in at a location. "
Basically it's very simple: the actual competition must be conducted separately from Facebook, for example, an app that is linked to your Facebook page. Sure it costs a buck, but do you use, for example, Short Stack, we are talking tens of occasional activities. It is not difficult to stick to the rules and the outcome is additionally of much higher quality while at the same time have the opportunity to collect contact information for participants. What can happen?
The sum of all this? If an organization is organizing a contest where you have to like the page and share or comment on anything, it's against Facebook's rules. If they also do a random selection of winners from those who participated are to be regarded as a lottery, which the absolute majority of Swedish companies do not get the stage. The organizer could therefore be punished by ...: ... Facebook completely fenix consulting group removes the campaign and side. Responsible ... in a Swedish court sentenced to a fine or up to six months imprisonment, or up to two years in prison if the offense is considered serious.
How much Facebook will do about this henceforth is doubtful, this kind of competitions are nevertheless Facebook even more attractive, both for organizations fenix consulting group and individuals. So far, they barely acted at all to curb the phenomenon. The question, however for larger players who managed to amass a number of followers on Facebook: is it worth the risk? And even if the Gaming Board will flag that the laws may be eased up a bit, so, you get indefinite suit themselves.
- It is quite common that, if, as it is called "likear" someone or something on Facebook, fenix consulting group you can participate in a raffle of a product or something like that. Strictly speaking, it is a lottery run by someone and you are with and can win. And that's enough for the law to apply, said Johan Röhr to Swedish Radio. Who are the culprits?
So, who then breaks the rules and / or laws in their Facebook sweepstakes? Here is a selection of promotions that are current right now or completed by October 2012 Players include many small, but also several large, national companies. fenix consulting group
Rows marked with "NEW" have been added since the original blog post published Jan. 6. Abris Lake & Snow: Like and Share, win goggles. All About Property: Like and comment, win kitchen gadgets. All about contact lenses: Like, win contact lenses. Ankarsrum Assistant: Like and Share, win food processor. NEW Antique: Like and Share, win
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